Finding new customers / clients for your business can often be a difficult task, I have seen many clients spend large sums of money on ineffective advertising campaigns which yield little or no results.

d2 Accounting has spent very little money on advertising, an extremely cost effective advert has been placed within a local business directory (http://www.reallyusefuldirectory.com/) which has been the only paid advertising we have ever done, however due to it being targeted it has got us good results.

So how do we get new clients on a weekly basis?

This is done via three main sources:

1. Client Referrals – We make sure our clients are happy and receive exceptional service, therefore they WANT to recommend us to their friends and contacts without us having to ask them!

2. Networking – Lianne Dupré (Partner) joined 4Networking and within 2 months launched her own 4N group in Llantrisant. Now, as an Area Leader, Lianne is able to meet literally hundreds of business owners on a regular basis allowing trust and rapport to be built up. This encourages a great relationship without any need to ‘sell’ and referrals happen organically.

3. Social Media – Using Twitter and Facebook regularly enables access to a huge and receptive audience. Daily use of twitter not only reinforces relationships made face to face at a 4Networking breakfast, but also allows you to interact with a much wider audience. Again, the key to a successful social media strategy is to use it regularly and do not sell.

Whilst paid advertising certainly has its place, we firmly believe that the best way to develop any business, is to interact with others and build relationships. If you would like any further information on this, d2 Accounting or 4 Networking, please feel free to make contact with lianne@d2-accounting.co.uk.