How Do You Promote your Business?

Finding new customers / clients for your business can often be a difficult task, I have seen many clients spend large sums of money on ineffective advertising campaigns which yield little or no results.

d2 Accounting has spent very little money on advertising, an extremely cost effective advert has been placed within a local business directory (http://www.reallyusefuldirectory.com/) which has been the only paid advertising we have ever done, however due to it being targeted it has got us good results.

So how do we get new clients on a weekly basis?

This is done via three main sources:

1. Client Referrals – We make sure our clients are happy and receive exceptional service, therefore they WANT to recommend us to their friends and contacts without us having to ask them!

2. Networking – Lianne Dupré (Partner) joined 4Networking and within 2 months launched her own 4N group in Llantrisant. Now, as an Area Leader, Lianne is able to meet literally hundreds of business owners on a regular basis allowing trust and rapport to be built up. This encourages a great relationship without any need to ‘sell’ and referrals happen organically.

3. Social Media – Using Twitter and Facebook regularly enables access to a huge and receptive audience. Daily use of twitter not only reinforces relationships made face to face at a 4Networking breakfast, but also allows you to interact with a much wider audience. Again, the key to a successful social media strategy is to use it regularly and do not sell.

Whilst paid advertising certainly has its place, we firmly believe that the best way to develop any business, is to interact with others and build relationships. If you would like any further information on this, d2 Accounting or 4 Networking, please feel free to make contact with lianne@d2-accounting.co.uk.

Are You Compliant?

5 Top Tips for ensuring you are compliant when becoming self employed.

Becoming self employed is not only a very exciting time, but it can also be extremely daunting. Often, when starting out, people are not compliant simply due to a lack of understanding, at d2 Accounting, we have found that lots of new businesses tend to not be aware of their obligations when starting out.

It is important to remember and acknowledge that most business owners start out because they have an interest and / or expertise in a particular field, its important to accept your strengths and weaknesses and seek advice where you lack knowledge. If you are in any doubt at all about your obligations when becoming self employed, please speak to a professional sooner rather than later as they will be able to help and guide you, ensuring you avoid costly mistakes.

HMRC

1.       As a self employed person, it is your responsibility to ensure you pay your tax and national insurance. Therefore, within three months of commencing your self employment, you must register with HMRC. This is relatively easy and you can either do it yourself online http://www.hmrc.gov.uk/selfemployed/iwtregister-as-self-employed.htm or ask your accountant for some help.

BANK ACCOUNTS

2.       If you are setting up as a limited company, then you must have a separate bank account set up in the name of the business. If you are trading as a sole trader, there is no legal obligation to have a separate bank account, however, for ease of differentiating your finances it is recommended that you do open a separate bank account. This ensures that your personal and business finances are kept apart. Make sure you visit different banks to try and get the best deals, many people also suggest you do not keep your business bank account with the same finance house as your personal bank account, thus keeping the two entirely distanced.

RECORD KEEPING

3.       From day one it is important to keep accurate records of all your business transactions. Whether you decide to use a computerised system or a manual one, keep it accurate and up to date. Basic information that you should keep are:

All bank statements

Cheque & Paying in Books

Copies of all Sales Invoices

Purchase invoices and receipts

Other things to consider are if you are employing subcontractors, you may need to register under the Construction Industry Scheme. Also, if employing staff, you would need to register as an employer with HMRC and ensure that any deductions are paid by the 19th of every month.

INSURANCE

4.       Dependent upon your business sector you will need to ensure you are adequately insured to do the job / product you are selling.

If you are employing staff, you must take out employers liability insurance which will protect you and your employee(s) from any claims that may arise as a result of injury, illness or accident from their employment.

If you are a member of a professional body, you may also require professional indemnity insurance, if you are in doubt, contact your professional body for clarification.

Should you have members of the public visiting you or your premises, you must also have public liability insurance. A good insurance broker will be able to advise you on the level of cover you require.

VAT REGISTRATION

5.       If your turnover has exceeded £70,000 (as at April 2010) in the last 12 months, or if you expect to turnover more than that in the next 30 days alone, then you must register with HMRC for VAT. You can either ask your accountant to do this on your behalf, or you can do it yourself by completing the form VAT1 from HMRC. If you become VAT Registered, you must ensure you keep accurate records in order to verify your input VAT (VAT spent on purchases) and your output VAT (VAT collected on Sales). Your sales invoices must also show your VAT registration number, be dated and be sequentially numbered.

If you want any help or advice with regards to ensuring you are compliant please feel free to contact us.

We are moving offices!

As of the 12th July, d2 Accounting are excited to announce that we will be moving offices to:

26a High Street, Cowbridge, Vale of Glam, CF71 7AG

As our exisiting clients already know, we have been settled in Pontyclun for 2 and a half years. However due to our increase in client numbers, we have rapidly run out of space.

Earlier this year, a decision was made to look for larger premises and after careful consideration, reasearch and consultation with our clients, we settled on moving to Cowbridge.

Cowbridge is a beautiful area, which is easily accessible and well known by most. Our first floor offices are situated on the high street with ample nearby parking. The larger space will enable us to continue to grow whilst still being able to maintain the professionalism and approachable nature our clients have grown to expect.

We look forward to welcoming both existing and new clients into our offices over the coming months.

The April d2 Newsletter

Following the success of our February newsletter clients have asked for us to produce more frequent newsletters, therefore we are pleased to release one this April. You will find:

  • A brief summary of VAT legislative changes
  • 7 Simple steps to good bookkeeping
  • Opportunities to promote your business in future issues

Please take a read d2 Accounting Newsletter April 2010.

The February d2 Newsletter

d2 are proud to launch their first ever newsletter this February. The issue contains:

  • An update on d2 and details of any changes
  • Links with other professionals
  • The Creation of a d2 network

Please  take a look! d2 Newsletter February 2010